The news and media industry has been transformed by technology, with a phenomenal change in the way that content is created and consumed in the present time. Instead of sifting through newspapers at the start of the day, readers now look forward to browsing the internet to read them. Moving from desktops and laptops, they have now started accessing online publications using their smartphones because of the sheer convenience they offer. Seeing the substantial audience for mobile publications, more and more news and media houses are investing in news and mobile app development.
We, at Mobibiz, are a leading application development company that caters custom mobility solutions to match the client requirements. We have a diversified portfolio, working for cross-domain clientage, including healthcare, banking, e-commerce, travel, publishing, and more. Our experts build feature-rich news and media apps that take the client's publication to the next level.
How News & Media Apps Can Empower Publication Businesses
Mobile apps serve convenience as they enable users to access news anytime and anywhere, without having to buy newspapers and magazines to get updates and read content of their interest.
With these smartapps, publishing houses can engage users by offering them an appealing interface and real-time content updates. Virtual advertising serves as an additional revenue source.
They make it easier to track and analyze the in-app user's behavior, their likes and dislikes, as well as the type of content being accessed by them with the help of artificial intelligence and data analytics.
On the basis of user tracking and analysis, news and media providers can come up with a targeted marketing strategy to reach users with the relevant content and push notification offers.
Since mobile apps can be integrated with social media, they serve as a powerful branding tool for the publications. App users can be encouraged to propagate the brand by sharing it socially.
Eco-friendliness is another major benefit of news and media mobile applications as these help publications to save the valuable natural resources by delivering the content digitally to the readers.
We Build News and Media Apps That Are Enriched With Requisite Features
We have perfect solutions for you!
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