Artificial intelligence is a highly dominant technology, widely used by businesses of all sizes across the world. Enterprises are leveraging the benefits of this modern tech solution to create ever-demanding AI in eCommerce App. AI implementation today has become a trend to accelerate digitization from numerous tech developments.
Similar to manufacturing, healthcare, and other service sectors, online market retailers are also investing in AI apps. With the help of AI-powered mobile app development coupled with AR/VR, eCommerce business retailers can focus on delivering highly personalized services for enhanced user engagement.
In this blog, we have curated a list of top applications businesses can build using AI to enhance their eCommerce store. But, before getting started, let’s first understand the numerous benefits of AI eCommerce app development. So, let’s proceed!
What are the benefits of AI in eCommerce app development?
Artificial intelligence is not limited to being a novel technology. Implementing AI has the potential to restructure and enhanced any number of business functions across the organization. Some of the amazing benefits of AI components include:
- Better customer engagement with online retailers
- ECommerce app development possibilities to boost brand visibility
- Brands can better interact with customers and maintain their customer relationship
- Android or iPhone app development with push notifications assists brands to offer customized services
- Aggressive online brand promotional activities
- Build a robust brand name and visibility
To leverage the amazing features and benefits of AI-powered eCommerce app development, hire mobile app developers from the best eCommerce app development company like Mobibiz. We ensure your business builds a brand out of trending technologies and development procedures.
What are the top applications of AI for eCommerce app development?
Let’s dive deeper into the AI use cases in eCommerce with proven applications that deliver quality results for eCommerce business excellence.
1. AI-driven apps for attractive sales process
In a general arrangement, organizations have a marketing team with sales professionals who fetch warm and cold leads to generate profitable business for the organizations. However, the marketing executives or BDMs often forget to do follow-ups and lose potential customers.
An AI-integrated CRM application help assist eCommerce businesses by automatically sending the follow-up emails in a pre-scheduled time allotted to the system. As a result, your organization never misses out on crucial follow-up calls and establishes a robust customer relationship.
2. In-app virtual assistants for enhanced user engagement
It is one of the most popular value-driven and result-oriented applications of AI in eCommerce. 90% of eCommerce retailers offer in-app virtual chat assistance features to boost customer engagement and quickly resolve their concerns. From voice-enabled to chat-enabled, AI-powered virtual assistants deliver responses similar to sales representatives and boost lead conversions too.
3. Identify potential customers and never miss out on them
This core application of AI can never go missed out. AI software, using machine learning and deep learning capabilities derive valued insights into customers’ search behavior and their buying pattern.
These insights help eCommerce retailers to analyze their customer’s choices and shopping preferences to improvise their recommendations. On the other hand, the AI apps for the eCommerce industry help online retailers find out, target and retarget customers to drive great business value.
Wants to build an AI powered eCommerce app for your store?
4. AI, AR, and VR in eCommerce for a great virtual experience
The most amazing AI use case in eCommerce is its enablement with AR/VR to create an amazing virtual experience for marketplace app users. AI and AR-powered mobile applications allow users to search for products and install them in their homes virtually. The 3D representations of products in their space increase their chances of lead conversions.
For instance, the IKEA app helps customers to customize their product’s color, size, and appearance in their home virtually for a seamless, regret-free shopping experience.
5. AI-powered eCommerce for forecasting the opportunities
Online retailers and other on-demand service delivery brands use AI apps in eCommerce to predict their business opportunities and stay ahead of the competition. Based on purchasing patterns, the AI app analyzes market trends, predicts demand, and gives insights for businesses to predict future sales opportunities.
With the help of such intelligent reports regarding product demand, online retailers can track market dynamics, know the product demand, maintain adequate inventories, and generate upscaling profits.
6. Data privacy and security
Mobile applications ensure high-end privacy towards confidential information of the users. Whether it is an online shopping app, banking app, or entertainment app, user privacy is paramount. AI integration in eCommerce apps provides high-level privacy to the user’s data too. Developed via encrypted payment APIs, AI-based eCommerce apps are highly secure for online payments via e-wallets, debit cards, credit cards, BHIM/UPI payments, net banking, and more.
Irrespective of the transaction mode chosen by the users, AI-powered marketplace apps scrutinize the entire payment network to ensure secure payment and great user privacy.
7. Detects forged reviews that can degrade the brand value
Since the purchased products will get delivered via online modes and the customers won’t have any direct communication with the vendors, they will rely on the reviews shared by the previous buyers. Customer reviews, ratings, and feedback are the most crucial resources for eCommerce retailers. It can make or break the deal.
Sadly, marketplace apps also receive fake reviews. These reviews can dramatically drop the sales volume and damage the brand image too. Intelligent AI apps and solutions help identify fake IDs and help companies to remove reviews generated from those fake IDs. Thus, retailers can maintain only genuine comments given by their dedicated customers.
The future of AI sounds like coming straight from the movies, but numerous AI technologies may look less glamorous but help improve customer experience, increase conversion rates, and streamline the business’s processes.
If your goal is to deliver the best shopping experience on your eCommerce store, leverage the above-mentioned benefits and use cases of AI and machine learning. It can help you better use customer and business data to ensure effective customer experience and business sales revenue.
To create a highly-functional and feature-rich eCommerce app, connect with our shopping app development company or hire a dedicated team for your 24×7 customer support.
Consult Mobibiz, a reputed mobile application development company in Gurgaon offering development, migration, and customization of mobile apps. They let business owners create mobile apps by opting ready-made features to offer to customers.
1. What are the applications of AI in eCommerce?
- Create customer-centric app search
- Retarget potential customers
- Create an effective and functional sales process
- Advanced virtual assistants
- Personalized experience across multiple devices
- Provide personal touch with AI chatbot
- Empower store employees and staff
2. Which is the most common application of AI used in eCommerce?
Chatbots are one of the most common and significant AI-based solutions that have emerged in the eCommerce world. Chatbots are conversational tools aimed at seamlessly facilitating interactions between the computer and the consumers.
3. What is the impact of AI on eCommerce business?
AI makes faster business decisions based on outputs from cognitive technologies. It helps prevent mistakes and human error when installed accurately. It analyses the user’s shopping insights to predict the customer’s preferences and offer them a better, personalized experience.