Promotion of an App – Are You Doing It the Right Way?

Promotion of an App

So, you have just built your new mobile app and preparing to launch it into the world? Kudos to you! However, without proper promotion of your app, your app can lose significance and get lost amongst millions of other mobile apps. In today’s highly competitive market, simply creating a full-featured mobile app is not enough. In this post, we will discuss how to do the promotion of an app the right way. Keep reading to learn more.

When you look around yourself in the business world, you will be overwhelmed to see that there is cut-throat competition amongst businesses. So, no matter how powerful your mobile app is, promoting the app is important since it is an effective way to make your target audience aware of your mobile app, the unique features it has to offer, and how it can resolve their problems.

As a leading mobile app development company, we not only help our clients to build feature-rich mobile applications but also help them promote their apps on multiple marketing channels to drive the best possible outcomes.

Now, without much further ado, let’s explore how to promote an app effectively to achieve the best outcomes.

How to Do Effective Promotion of an App?

1. Create an Introduction Video for Your App

Creating an app-introduction video will help your target audience to understand the concept of your app, its features and functionalities, how it will help them, and so on. So, if you’re creating content for your mobile app, don’t forget to create an introduction video to attract more customers and familiarize them with the app.

2. App Store Optimization for More Organic Downloads

Organic mobile app downloads and installs are the most crucial factors when it comes to promoting your mobile app. Organic growth leads to a consistent influx of new users and most importantly, it cuts down the cost of promotion of an app. App store optimization is the best way to gain new users organically.

3. Create a Landing Page for Your Business

Landing page creation is an important step for the promotion of an app. This can help you effectively explain the benefits of your app, address any queries or concerns that your target audience may have, and showcase testimonials or reviews that will enhance your brand reputation. Moreover, it will also help you to be discovered by search engines, which can drive more traffic to your app.

You can always reach out to a professional mobile app development company that can take care of all your app marketing needs.

4. Join Relevant Social Media Groups

You can join discussion groups on Facebook and LinkedIn and advertise your mobile application for free. You can contribute information about your apps to these groups and get exposure.  However, it is not always acceptable to post commercial material in these groups, so focus on only instructive topics instead of promoting. Create and maintain an official business profile on social media platforms for your marketing and advertising messages.

5. Create a Visually Impactful Profile

Make sure to provide a comprehensive description of your mobile app to optimize it for the app store and enhance the user experience. Educate your app store users about your app’s objective and core features by adding descriptions and screenshots. Also make sure you keep your app’s icon design simple, elegant, and memorable. For example, the icons of Facebook, Twitter, and Pinterest are basic and visually appealing. Using attractive screenshots can help you distinguish your business profile. This will increase the likelihood of a user installing the app if the user knows what the app has to offer.

It is always wise to hire mobile app developers who can create the best UI/UX design for your mobile application.

6. Hire Mobile Advertising Agencies

Professional mobile app advertising agencies can help in the effective promotion of an app. They implement tried-and-tested strategies that help in acquiring and retaining new users. By building partnerships with such companies, you can save yourself from all the hassles of mobile app marketing and focus more on performing fruitful activities for your app.

As an all-encompassing mobile app development company, we offer result-oriented mobile app marketing services and solutions to help our clients stay a step ahead of their competitors.

Conclusion

A ground-breaking mobile app concept has the potential to bring a revolutionary change to the world. Applications like Facebook, Uber, Instagram, Pinterest have emerged as the top players in the mobile app industry. It’s only because the business leaders implemented a creative approach that has taken the digital world by storm.

The ever-increasing number of online consumers across the globe has resulted in mobile app development, which has revolutionized nearly all business sectors. As the demand grows, many mobile app development companies have emerged to cater to the needs of businesses with a wide range of mobile app development services.

If you’re looking to hire mobile app developers to turn your revolutionary idea into reality, you can contact us right away. We, at Mobibiz, are a tribe of intellectually fierce professionals, focused on building robust mobile applications that are business-friendly, user-friendly, intuitive, and secure. Get in touch with us to discuss your requirements today!

Frequently Asked Questions

Q.1. How do I promote my app on social media?

Ans. Here are some of the ways you can promote your app on social media:

  • Feature your mobile app on social media posts
  • Create an exciting promo video
  • Use engaging images/videos
  • Share new updates
  • Respond to all the customer reviews
  • Showcase app ratings and reviews
  • Grab attention with effective social cause campaigns
  • Captivate Attention With Social Cause Campaigns.
  • Drive more traffic with relevant hashtags.
  • And, you can do a lot more.

Get in touch with our mobile app marketing experts who can implement effective strategies that maximize app downloads and installs.

Q.2. How do I promote my mobile app if I’m tight on my budget?

Ans. Even if you’re low on your advertising budget, you can still promote your mobile app cost-effectively through the following ways:

  • App store optimization with keywords and reviews
  • Build your online community or push out your message on social media platforms
  • Build and maintain your Public Relations
  • Take advantage of networking, e.g. Word of Mouth, Target Group, etc.

Push Your Mobile Apps to Your Target Audience with Result-oriented Mobile App Marketing Services.

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