How Multilingual Apps Boost Engagement & Customer Loyalty

Multilingual App Development

Language plays a crucial role in driving your app’s growth — especially in diverse markets like India. English, which is the default language of most apps, may not entice as much as a local language does. Services offered in native languages also drive better customer satisfaction. Multiple surveys have found that customers are more likely to engage when a brand provides services in their native language. The same insights apply to mobile app-based services.

More than anything else, mobile apps are unique mediums of communication. It could be connectivity between a brand and its customers or person-to-person conversations. Whether you run a mobile app development company or manage a brand, you cannot succeed without effective communication. And a multilingual approach works well for app development and marketing alike. Below are some of the most compelling reasons for embracing multilingual apps.

Engagement through multilingual services

In an increasingly digital world, mobile apps are the bridges that connect customers and prospects to your business. If your brand can communicate with customers in their native language, the chances of conversion and engagement shoot up.

According to a survey by the consulting firm CSA Research, 75% of the world’s mobile app users are not native English speakers. The same analysis also found that after a brand includes a native language, app downloads increase 120% in that market. It should make a convincing case for your business to adopt multilingual apps. Whether it’s iOS or Android app development, multilingual apps are likely to yield better ROI.

Localization for better business results

Localization in app development means translating the app’s contents into a native language. It involves creating texts, images, videos in the local language of a target market. Such an approach is equally crucial for an app marketing agency and developer alike.

Since vast markets like India have multiple native languages, you need a strategic approach to localization. For example, if you’re targeting the region of North India, also known as “Hindi Heartland,” Hindi would be the most strategic language to choose. At the same time, a Hindi-language app may not work well in the Southern part of India.

Multilingual support for brand loyalty

When you add a native language to your app, speakers of the language feel privileged. Customers and prospects in that market get a sense of connection with your brand. Numerous linguistic and cultural studies have concluded that nothing binds a community together better than their native language. You could use this strategy to the advantage of your business.

Big companies and medium enterprises alike have benefitted remarkably by adopting multilingual app development. It becomes a crucial factor determining whether a prospect chooses to download and use your app. Multilingual iOS or Android app development could yield an array of advantages, including enabling market entry, boosting downloads, driving app revenue, improving brand image, and fostering customer satisfaction.

Multilingual App Development Frameworks

Like every other aspect of app development, technology could make or break or multilingual app project. Thankfully though, a range of efficient frameworks are available to build multilingual apps. No matter what kind of app you’re thinking — iOS or Android app development — there’s a suitable platform for you. Below described are the most widely used multilingual app development frameworks.

Xamarin multilingual apps

Xamarin is an incredibly popular mobile app development platform. It enables you to incorporate multiple languages into your app. Using Xamarin app development methods, you can allow users to select the language of their choice. Xamarin provides a Culture class that lets developers detect a native language and localize the app accordingly. Besides, Xamarin also localizes the date and time formats using DatePicker and TimePicker capabilities.

Angular for multilingual support

The Angular app development framework features in-built capabilities to display numbers, dates, currencies, etc., in a native language format. Marking plural forms is usually tricky in multilingual app development. But Angular makes it easier for you. You can also translate other texts, including functionality descriptions and alt text. Besides, the Angular CLI lets you extract the marked text to a source language file.

Multilingual Flutter apps

A growing number of businesses and app makers are using Flutter for multilingual app development. With Flutter, you need a separate package for multilingual support, called “flutter_localization.” This package supports over 70 native languages. You can also add additional languages per your project’s specific requirements. Flutter enables you to seamlessly incorporate native words and phrases into your multilingual app.

Wrapping up

Adding a local language to your mobile app makes your business more familiar with the customers. Besides, local languages also foster a sense of closeness among the target audiences. Many brands have cemented stronger bonds with customers by offering multilingual support to their mobile apps.

As the digital space becomes increasingly mobile-first, multilingual apps could be drivers of remarkable business growth. At Mobibiz, an experience-focused mobile app development company, we boast a team of seasoned developers and tech experts. Our apps have helped numerous clients attain their business goals.

FAQs

Q. How much does it cost to develop a multilingual app?

The costs of building a multilingual app vary widely, depending on your needs. If you need a simple app with basic features and design, costs are comparatively lower. Mobibiz builds feature-rich multilingual apps at a competitive price.

Q. How long does it take to develop a multilingual app?

Mobibiz offers rapid app development services to meet your requirements urgently. However, there’s no predefined time for developing a multilingual app. The development time varies depending on the features of the app and its design. The best way to know an estimated time is to consult app development experts.

Q. What technology is used to develop mobile apps?

Mobile app developers use an array of development tools and technologies such as Java and Kotlin. Other technologies used on mobile app development include Swift, Flutter, PhoneGap, and React Native.

Q. What is Flutter for mobile app development?

Flutter is an open-source software development kit created by Google. Flutter is used to develop apps for operating systems including Android, iOS, and Mac. Flutter is user friendly and easy-to-learn.

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