Mobile App UI Trends To Integrate In 2023 For Higher Engagement

Mobile App UI Trends To Integrate In 2020

The mobile app UI design is one of the most important elements of an app. It keeps the users engaged with the brand, simplifies the user app navigation, increase the overall app ROI. The concept of the app’s UI design is not limited to how it looks. The app’s functionality, information architecture must be synced successfully with the UI design to make it easily accessible and sustainable. 2019 is over and we are looking for the latest UI design trends to boost the app development company productivity by building an engaging app for both iOS and Android platforms.

Here is a list of top mobile UI trends to integrate in 2020, to reduce the bounce rate, and improve the conversion rate.

1. Better Personalization

Mobile app personalization is the most important trend that will acquire more momentum. A customized UI is becoming crucial in mobile development. To ease the customization Machine Learning and Artificial Intelligence technology are in huge demand.

Integrate streaming services like YouTube or SoundCloud where AI analyzes the user choices for offering audio & video recommendations. In addition, fitness apps also offer better personalization to all users.

Also Read: Mobile UI Design Trends That Are Being Followed By App Developers

2. Dark Interfaces

Many mobile app design services are already opting for dark mode on their apps. Both Apple and Android have recently introduced two types of dark mode and is set to flourish in 2020. This dark mode is rapidly becoming a preference for users as it reduces eye strain and screen glare.

It’s not just the users who are enjoying the dark mode; app designers are also drawn towards the mesmerizing colors, separations and sharp lines that play a vital role in the dark user interface. If you’re planning to build a mobile app, it is the perfect time to add dark UI design into your app by seeing its growing popularity as this is the trend worth integrating.

3. Advanced Animation

Operative animation is a significant part of user engagement. Animations, GIFs and small clips deliver lots of data including an explanation of the state changes, actions, and add grow interactions. As mobile gadgets are becoming advanced and quicker, mobile app designers can create animation having high-resolution & interaction. The animation is not only limited to user engagement but also a part of branding. The animation tells the exclusive story about the brand and product by developing film-like scenes where data changes from frame to frame.

4. Diffused Background

Visualization is crucial for users to get full access to the content in a properly recognizable manner. Having diffused images as the background will make the mobile app design more appealing and user-friendly for end-users. Diffused backgrounds were a huge hit amongst the website designers and mobile app developers are also integrating it to build smooth mobile apps. This trend is making a big contribution to the iBeacon app development company to create a unique way of providing location-based data.

5. Bottom Navigation 2.0

Gone are the days when smartphones have small screens. Nowadays smartphones have larger displays that can hold more content on their screens and are amazing for multitasking. However, having a larger display is complicated as well as large screens move the design’s interactive elements far away from the thumb’s regular movement. As it becomes hard to reach the screen’s top, most of the mobile apps are positioning major navigation elements at the bottom.

Thus, the bottom navigation has become an industry standard and its integration is a necessity, which helps the users to get access to the app features in a single tap. The bottom navigation bar is not a popular trend initially but you can already find it in several mobile apps. The bottom navigation develops on a swipe-up gesture, making multiple options accessible.

Also Read: UI Design Principles That Every Mobile App Developer Needs To Know

Frequently Asked Questions

1. What does UI design mean?

User interface design means the design of user interfaces for a mobile app, website, with the focus on maximizing usability and the user experience. It is the first approach to make the user engaged in the mobile app.

2. What is the first screen of an app called?

The splash screen is the very first layout users see when a mobile app is launched. They are usually minimalistic and present a name, logo, or product slogan. That’s why the splash screen needs to be given as much attention as any other screen of the mobile app.

3. What is the app landing?

An App landing page is a dedicated page designed by mobile app developers to showcase the mobile app functionality. It is basically known as the mobile app “home page”, presenting a simple and clean interface to the customer regarding what the app is all about.

4. How do you design an app?

The important steps to make an app are:
• Sketch your app idea.
• Perform market research.
• Create app mockups.
• Create the app’s graphic design.
• Build your app landing page.
• Develop the app with Xcode and Swift.
• Launch the app in the App Store.
• Market your app to reach the right people.


UI trends for a mobile app will keep on advancing, these trends will help the developers to develop engaging mobile apps. Some of the trends will have a long term impact, some for less time frame and some will eliminate. It will be very interesting to watch these trends and how Mobile App Development Company will take full advantage of them to build appealing mobile apps for their business clients. Just share your app requirements and they will offer different mobile app solutions keeping all the business requirements in mind.

Looking To Integrate Latest UI Design Trends

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