With 2020 just around the corner, it is imperative for businesses to be on a lookout for what lies ahead. At the same time, this is the time for retrospection for app development companies and businesses. Both need to look back at what was in-trend in the last year and before that. What’s more, the advent of 2020 is even more eventful as it marks the end of a decade the literally belonged to the mobile. In fact, mobile apps have changed the way businesses operate and customers interact with the brands.
How Important Are Mobile Apps For a Business?
Considering the growing number of smartphone users across the globe, it would not be wrong to say that mobile apps are the lifeline of a business. Since they let the users connect with your business and buy on the go, apps present a huge scope for brands to sell their products and grow their reach and awareness. Unless you have a presence on this selling channel, you cannot expect your business to grow. So it is absolutely mandatory to invest in a unique and amazing mobile app if you haven’t already done it.
How Can You Make Your Mobile App Stand Apart?
As everyone knows, a business must have a mobile app if it wants to survive and thrive in the current hyper-competitive landscape. But there’s much more that you need to do than just have a great app. You need one that is aligned with the latest trends in the industry. Before you start looking for the top app development providers to build or revamp your mobile app, there are some upcoming trends that you should be aware of.
What Are The Mobile App Development Trends For 2020?
Here are some latest trends and technologies that are all set to make their mark in the app development landscape in the coming year and ahead.
The popularity of wearable devices is growing at a rapid pace and a huge boom is expected in the coming year. Healthcare and fitness, retail, and manufacturing are some verticals that are all set for wearable revolution. Embracing the technology will not be a choice for businesses that want to move ahead in the coming time. As these devices grow in number, they will require wearable apps to operate them because that is how they work. So now is the time to collaborate with a wearable app development company if you want to stay on top of this trend.
Artificial Intelligence (AI) & Machine Learning (ML)
AI and ML are the technologies that have been around for quite some time but the year ahead ushers a new beginning for them. Essentially, you can empower your mobile app with these technologies to make it capable of gathering data on their daily usage patterns. This data can be used to gain useful insights into the activities, preferences, and behavior of the users. Further, you can leverage these insights to enhance the app’s user experience and facilitate personalized interactions with the users. The best part is that AI and ML let your app do so much all by itself, without the need for human intervention.
Chatbot integration is another aspect of AI usage in apps. However, businesses can also consider it as an independent trend for the New Year. These AI-powered smart assistants are capable of understanding human language and interacting with them contextually. They eliminate the dependence on human support executives, even while ensuring that the app users get an engaging and consistent experience with chatbot support. So if you don’t have the chatbot feature in your app, you must go ahead and have it integrated right now. Even better, you can empower your business with a specialized chatbot app.
Internet of Things (IoT)
Another mobile app tech trend that you cannot just ignore in the year ahead is the Internet of Things. The concept of home automation has ushered a new beginning for IoT-based mobile apps and the use of these technologies will increase for workplaces as well. Just imagine how connected devices and machinery can take your business way ahead by empowering people to operate them from anywhere. You can use IoT-powered apps to remotely operate machinery, control temperatures, monitor premises security, and do much more for your business.
Beacons empower the app with location-based technology. Simply speaking, these apps are capable of helping the users to reach their preferred products by showing them the way. When the device with a beacon-powered app enters the beacon’s zone, the app picks the signal and provides appropriate notifications to the user. Such apps play a vital role in the retail segment as they can empower the marketing approach of conventional brick-and-mortar stores. Investing in ibeacon app development would be the best thing to do if you want your business to stay attuned to customer expectations in 2020 and ahead.
Blockchain technology is no longer confined to cryptocurrencies but also emerging as a dominant force in the mobile app development space. Essentially, it serves a great advantage from the security perspective because it creates a centralized database that is shared by all users but cannot be breached by anyone. While data breaches become practically impossible with blockchain, errors are easy to trace as well. Blockchain-enabled payment apps are going to be the raging trend in 2020 because you can assure fully-secure payments and transactions with them.
Instant Mobile Apps
The trend of instant mobile apps is all set to grow in the coming year and ahead. Instant apps are bite-sized apps that offer the basic functionalities of the app without needing to download them on the device. In other words, the user can access the functionalities without compromising the storage space. From the business perspective, the advantage of instant apps is that they let you give a “demo” to the user so that they can download the complete version if they like the smaller one enough. It is recommended to avail professional mobile app design services so that you can have an instant app that is enticing enough to make the users want to have the actual one.
Besides instant apps, on-demand apps are also emerging strong. These are the ideal marketing instrument for businesses that sell services on-demand rather than tangible products. Since such businesses operate without inventory, a mobile app plays a vital role in the bridge between the customer and the vendor. Businesses in the hospitality, healthcare, travel, and transport, and retail industries are already relying on these apps and the number is poised to grow at a rapid pace in the year ahead.
Augmented Reality (AR) & Virtual Reality (VR)
AR and VR are the two technologies that have come to the forefront in 2019. These are no longer confined to gaming and e-learning solutions as more and more e-commerce apps are embracing them as well. The reason behind the growing popularity of AR and VR in the app development space is that they offer experiences that are at-par with reality. Imagine how easy sell it would be to sell an outfit or a piece of furniture if the potential buyer can actually visualize them. Businesses will need to invest in these technologies as well.
Focus on App Security
Cybersecurity is a significant feature of app development that you must follow in 2020. Whether it is the security of customer data as in consumer-facing apps or business data as in enterprise apps, you need to prioritize it over everything else. The Bring Your Own Device (BYOD) culture has hiked the risk of enterprise apps being hacked. Additionally, e-commerce apps incorporate the payment feature which demands unique security infrastructure. As a result, businesses need to ensure secure backend, code encryption, and reliable payment gateways to keep user security on the top of their feature wish list.
What Makes a Great Mobile App?
When it comes to developing a great mobile app, following the latest trends is just the tip of the iceberg. At the very first stage, you need one that has a good user interface, which is simple and easy to use. Stick to the elements and add value to the user experience and avoid the ones that are redundant. Developers must pay attention to the primary content which the users would want and also ensure that the app meets their expectations in terms of the latest trends in vogue.
What Can You Do To Make Your Mobile App Successful?
Now that you know all that lies ahead, you can gear up to align your mobile app with them. Whether you plan to invest in a new app or want to restructure an existing one, you must keep these trends in mind. Collaborating with the right development partner is the best approach because they can help you create a roadmap and implement it to create a mobile app that matches the latest trends. Also, look for a company that offers Mobile App Testing Services in addition to design and development because you would want to deliver seamless experiences to your customers.
At Mobibiz, we are a mobile app development company that caters to innovative apps for diverse needs. We have an impressive track record with hundreds of feature-rich apps created for clients from across the globe and diverse segments. Our team has seasoned app developers who stay one step ahead of the latest trends and technologies and make sure that your app keeps pace with them. Connect with us and we will build an app that makes your business future-ready.