Creating a mobile app for your business is a challenge in itself, all the more if you are in the banking industry. The reason is but obvious because these apps need to cover much more than the conventional ones. From user authentication to cybersecurity, simplified UI/UX, online payment solutions, and more, there are several components that make a part of successful banking app development. When it comes to understanding the pillars of typical banking apps, all these factors and much more needs to be taken into account for building a successful one. These are the fundamentals that bear the load of the entire app and keeps it going to deliver optimal experiences. Here is a list of the basics that banking apps should stick to.
Security needs to be a priority
Obviously, security forms the most critical parameter for these apps because the key financial details of the customers are at stake and so is the reputation of the banking partner. It is not just about the app’s code but also about ensuring that the development teams follow best practices. At the same time, it is important to realize that security is a multi-dimensional issue, which depends as much on consumer understanding as it does on the app’s code.
The best approach would be to strike a balance between structural strength of the code and user security practices sick as making two-factor authentication and strong passwords a norm. Further, you can think of features to enhance the app’s robustness. These include implementation of biometrics and voice recognition, not allowing local storage on device, post-transaction notifications, automated log out after inactive periods, and more.
Focus in competitive differentiation
Another fact that you must convey to your app development company is that you want a solution that offers you competitive differentiation. You will probably have multiple competitors serving functional apps to the customers and competitive advantage is what you need to stand apart. The idea is to come up with an offering that bundles up something more than the features and elements offered by the competitive apps.
If you are not really sure about the kind of features that will make you differentiated, think from the consumer’s perspective and come up with ideas that add value to their experience. For example, you may add an ATM locator that makes it easier for the customers to locate nearby ATM services. Similarly, adding tools for investment management, predictive management, expenditure tracking, and budgeting is a smart idea.
Being future-ready is important
Banking apps need to align with the latest technical requirements and security specifications because they cannot just succeed with a mediocre approach. Neither will consumers settle for sub-optimal experiences nor can you compromise with security at any cost. Therefore, these apps must be future-ready to face the challenges related to the security breaches that happen on a consistent basis.
Considering the sophisticated nature of hacking attacks and increasing usage of artificial intelligence with nefarious motives, making your app future-proof is not a choice. Even if you think that malware in not such a major concern for your app, there is still a need for strengthening the app as a customary cybercrime countermeasure for the future.
Personalization of UX is the key
Another banking app development fundamental that you cannot ignore is the personalization of your app’s UX. While copying the rivals may get you a fully functional banking app, it will not ensure better customer experiences in the end. The best way to personalize your app’s UX is to understand individual consumers and their expectations.
There are several ways to gauge customer preferences with considerable accuracy. You can connect with the existing users directly and ask them to fill a questionnaire to get an idea. Alternatively, you can track their behavior and history on the app to know them well enough. Proper research, thus, formulates a core component of development for defining the customer requirements and enabling personalization.
Combining online and offline is essential
While features are of utmost importance for banking apps, you cannot ignore the significance of blending online and offline functionalities to create a unified experience for the users. Advanced features such as enabling the users to deposit checks by clicking their photo and updating personal information by taking a picture of an updated document can make your app stand apart.
Obviously, any useful functionality that the users can access offline cater to superb value to the users and give your app a winning advantage. A Progressive Web App comes ahead as a wise choice for banking players that want to provide users with a combination of online and offline features without spending a fortune. Users, too, prefer PWAs because they take up lesser storage space on their devices.
Besides enriching your banking app with these fundamental features, you need to go an extra mile to ensure flawless experiences. Stringent pre-release testing and post-deployment monitoring keeps make your app a delight to use and ensures that users are happy to stay with it. Further, chatbot support is critical for every banking app because your customers may require anytime support and they will not prefer a bank that fails to provide it.
Mobibiz is a leading name in the app development domain and specializes in creating feature-rich apps for a variety of industries including banking. You can hire Android app developer or iOS app developer from us and have an app developed for the desired platform. Share your requirements with us and we will get started with your banking app.