A few years ago, mobile apps were a precious commodity meant only for big brands and enterprises but things have changed today. As a majority of customers use mobile devices to access products and connect with businesses, a viable presence on this channel has become indispensable for businesses of all sizes. While responsive websites do render a mobile presence, they cannot match the experience offered by apps. No wonder, even the smaller players have realized the significance of investing in mobile app development and are squeezing them into their budget.
There are several ways in which a mobile app can take your business to the next level, provided that you use it the right way. Whether you already have one for your business or plan to invest in it in the near future, you need to take maximum advantage from the app so that the investment is worthwhile. Here are some ideas that can help you to leverage mobile apps to drive extensive growth for your business.
Generate new sales
A mobile app serves as a new sales channel for the business. In fact, it can generate more sales than your website because a majority of users tend to shop or reach out to businesses through mobile apps. Mobile commerce, for example, has emerged as the new e-commerce. You may want to rely on a responsive website to boost the sales but this strategy would be just like scratching the surface rather than unleashing the full potential of mobility.
For making it big, businesses need to ensure that they are visible to the customers because out of sight means out of mind. Smart apps make a smart investment in this context because they are always at the fingertips of potential customers. App logos are visible on the home screen of the device, which means that the users will see it every time they access their devices. Moreover, you can leverage features such as push notifications to remind the users about your business and brand.
Increase customer engagement
Another way in which mobile apps can elevate your business is by increasing customer engagement. Excellent features have the users hooked on and they end up exploring the app, which increases the chances of conversion. Innovative features have the potential of delivering immersive experiences that drive engagement and sales. Businesses are increasingly investing in Augmented Reality app development to take advantage of the experiences that this technology offers.
Streamline customer support
Mobile apps enable businesses to streamline customer support function with the device-specific features enabled by smartphone devices. For instance, features such as mobile chat, click-to-call, assisted service, screen sharing, and even interactive features can be added to the apps to facilitate smooth and seamless customer support. Better customer support increases satisfaction levels and drives customer loyalty to a considerable extent.
Extend social reach
As social media becomes an inseparable element of online marketing, businesses should not lose any opportunity to extend their social outreach. Mobile apps can assist you in building a social presence with the help of features such as in-app messaging, likes, comments, and photo sharing. Also, apps enable social logins via platforms such as Facebook, Instagram, and Twitter, a feature that simplifies the app usage and extends your reach across these platforms.
Creates brand value
As the business landscape becomes fiercely competitive, brands need to think out-of-the-box to stand apart. Investing in a mobile app turns out to be a smart and cost-effective measure to create brand value and give your business a competitive advantage. While having your app appear on the top searches of the App Store makes your brand recognizable, catering outstanding features that users are most likely to remember is another good idea.
Bring marketing advantages
Besides offering improved experiences that engage the customers, mobile apps also serve useful information related to the customers. They can be used to fetch data related to geographical locations, demographics, and shopping preferences of the users. Based on this key information, you can get more targeted with your strategies and approach the buyers with a more personalized approach. Knowing your customers better gives you a definite edge when it comes to boosting sales.
Improve operational efficiency
Beyond the benefits served by consumer-facing apps, the advantages of enterprise mobility solutions can also be highlighted. These apps serve as a secure mode of communication between teams and empower workers to access business data from remote locations. Further, they can also be integrated with innovative technologies such as the Internet of Things to monitor and manage connected devices at any time and from anywhere. Overall, these solutions play a key role in optimizing and improving operational efficiencies.
Considering the diverse benefits that mobile apps can bring for your business, imagining a future without them is practically impossible. Therefore, the best time to hire mobile developer for creating an app for your consumers and enterprise is now. However, you need to have the right resources on board because only the ones with the relevant skills and experience can understand your requirements and translate them into a viable solution. At Mobibiz, we are a team you can trust for bringing full-scale expertise for your app development process and creating apps that add true value to your business. Connect with us and get ready to unleash the potential of a high-power app for your business.