As mobility becomes essential for sustenance and growth of businesses, even startups with limited budgets are embracing mobile apps. After all, this is where the customers are and not being there translates into missed opportunities. However, investing in mobile app development can be a risky move for a startup because there are a number of challenges involved. You cannot afford to go wrong anywhere because it can cost your new business dearly. The best approach would be to be aware of the challenges that lie ahead so that you are fully prepared to address them for good. Let us list the common challenges that startups may come across when they embark on this exciting journey.
1. Massive competition in the market
App stores have millions of apps and there is a probability that there would be hundreds that are running on similar concepts as yours. The biggest challenge that your new business will face would come in the form of this daunting competition in the market. You need to come up with an idea that is both innovative and has a value proposition for the audience so that they prioritize your app over the competing ones.
2. Choice of the development platform
Choosing between iOS and Android app development is another dilemma for a majority of startups. With the kind of budget constraints that you may have, investing in either of these popular platforms, to begin with, is the best approach. The best move would be to do some research and build your target buyer persona to get a fair idea about which platform the audience is most likely to use. Start by developing for that platform and later move over to the other one as well.
3. Device compatibility
Besides ensuring that you have a presence on the right platform, the app should also be compatible with a multiplicity of devices. After all, you cannot expect the users to access it with a single device with such extensive variety in smartphones and tablets being available out there. Again, building an app that runs seamlessly across a large range of devices may be a challenging aspect for new businesses because these complexities involve an expenditure of money, effort, and time.
4. App navigability
As a startup owner, your understanding of mobile UI/UX design may still be limited. This increases the risk of not paying attention to the app’s navigability, which will have a negative impact on the user experience. Something that appears visually appealing and simple to you and your development team may actually be complicated from the end user’s perspective. The best approach would be to collaborate with a team that has rich expertise in UI/UX design in addition to full-scale coding knowledge.
5. Timing the app’s launch
While it is important to work on the design elements, features, and navigation of the app, timing its launch right is also critical for startups. Launching too early elevates the risk of failure because of lack of proper marketing. Waiting too long is risky as well because your app may end up being outdated with the release of new versions or trending features. Ideally, you should test the app before launch and implement improvements on the basis of the feedback you receive.
6. Absence of marketing strategy
Beyond investing in development, businesses have to pay attention to app marketing as well. This is an expense that may come out of the blue for startups because they might not expect it at the beginning. They usually assume that users will come flowing in once they have a great app ready. However, a proper marketing strategy is the crux of success in the mobility landscape and ignoring it might result in a big failure.
7. Below-par performance
Another critical issue that startups face while launching their app relates to sub-optimal performance. This usually happens because they tend to pay more attention to aesthetics and often overlook performance. This could lead to glitches such as app crashes, bugs, and low battery life. To resolve this challenge, you need to ensure that your developer team prioritizes performance. Also, investing in mobile app maintenance helps to keep its performance up to the mark.
Since new businesses grow over time, scalability is a crucial challenge they encounter in all aspects including app development. From time to time, they may have to add new features to the app based on the changing requirements of the business and expectations of the audience. Having a scalable app solution right from the beginning is the best approach for startups as this will make the journey a smooth one.
9. Finding a good team
New entrepreneurs often lack experience and knowledge specific to their domain. They may not really be sure about the kind of app that would be apt for generating revenues and propelling growth for their business. Here, it becomes vital to find a trustworthy developer or team to handle their project and create an impressive app right within their budget.
10. Shortage of funds
Obviously, lack of funds is the universal challenge for startups and this may come up as a major challenge if you are investing in an app. While you would want a feature-rich app, budget constraints will always be a challenge. The most feasible option is getting a Minimum Viable Product to begin with and gradually work on making improvements over time.
Considering these challenges, the road does not seem easy for new businesses. However, intelligent entrepreneurs prefer to connect with a reliable app development partner to assist them in making the journey smooth and seamless. Mobibiz is a reliable destination to hire mobile app developers for creating a feature-rich app without digging a hole in your pocket. Share your requirements with us and get started with your project.