Mobile apps have become an essential element of marketing portfolios of businesses today because this is where the customers are. Growth and sustenance without a solid presence across this selling channel are unimaginable. No wonder, there is hardly a business that has not invested in mobile app development yet. However, just being there with a smart app does not guarantee success as you need to ensure that it is capable of generating revenue for your business as well.
The key lies in being different because there is a daunting competition on the App Store that can be a challenge in terms of user acquisition. Besides this, you need to work extra hard to retain the users and make sure that they transact through this channel. Though it is challenging, there are several things that you can do to increase the downloads and boost revenues as well. Here are some tactics that you can implement to maximize the revenues from your investment.
Prioritize App Store Optimization (ASO)
Beyond just launching an application, you need to pay attention to optimizing it for the App Store as well. App store rankings depend on various factors such as keywords, descriptions, reviews, and ratings. Further, there is a need to perform A/B tests to verify the store assets that resonate well with your audience. This gives you a fair idea about all that you need to do for refining your app store page.
Encourage downloads
In addition to making the app visible, you should also present it as an attractive option for the users to download. The best way to do so is to offer it for free because an average user would not want to pay for downloading an app. Incentivizing the downloads is another smart idea because no one would want to miss a deal. You can also mention the app’s presence on your website and direct the users to download it.
Ensure crash-free performance
If the users are unhappy with your app’s performance, they will probably not shop or even uninstall it from their devices. Hence, you should be proactive about ensuring crash-free performance all the time. It becomes critical to have a mobile app maintenance and support team looking after it and resolving problems as soon as they arise.
Use it as a branding tool
Establishing your brand across diverse selling channels is the secret to success. You need to work thoroughly on mobile UI design to ensure that it replicates your brand. Once you are able to make users identify it with your brand, they will definitely trust it and use it to shop from you. Another advantage of using apps as branding tools is that they extend the outreach of the business and connects them with a wider audience.
Implement a loyalty program
Another tip to increase the app’s revenue is by implementing a loyalty program that is designed to bring back customers for repeat purchases. While a first-time incentive increases the downloads, loyalty programs are the key to bigger revenues. Shoppers love to save money and secure rewards, which is the reason that they prioritize apps that offer loyalty programs and referral bonus.
Encourage reviews from the users
Encouraging the users to share reviews is a great way of building trust for your brand as well reaching the top on the App Store. New users are more likely to trust word-of-mouth recommendations and this is what reviews exactly do for your business. Another benefit of reviews is that they furnish user feedback which you can act on to improve your service. Share in-app messages and push notifications as reminders to the users to post their reviews.
Engage on social media
Your social media presence has a great impact on the app’s success because this is how more and more users come to know you. Sharing sale pitches on social media is must and so is popularizing your brand so that you can fetch more downloads and revenue for your app. The best way to do this is by posting shareable and engaging content on social media platforms.
Keep an eye on your audience
Another effective way to work up your mobile sales is to give them what they exactly want. The best approach in this context is to keep a close eye on the targeted audience to understand their preferences and demographics. Accordingly, you can come up with a targeted marketing strategy in the form of personalized offers and recommendations that drive conversions.
Focus on app security
Beyond all that you do to improve the user experience, security is one of the most critical factors for its success. Users will stay on and transact through your app only if they are willing to trust it with their confidential information. It is, thus, extremely important to pay due attention to the app’s security features and inform the user about them as well.
Experiment with mixed strategies
Increasing mobile app spending is all about being willing and able to experiment intelligently with a mix of marketing strategies. You cannot stick to a tailored mix because not all businesses have the same target audience. So the idea is to build a customer persona and target them with a strategy that is most likely to make an impact. Being flexible is the key as you may need to restrategize from time to time.
Conclusion
Mobile apps can be an excellent revenue generator for your business, depending on your ability to use them to your advantage. The best approach would be to hire app developers who understand your audience and their expectations. This is essential so that they can tailor that app accordingly and ensure that it fetches high revenues for your business.
At Mobibiz, we are a seasoned team of developers who specialize in creating customized mobile apps that add value to businesses. Connect with us and we will create an empowering solution for your business.
