When you invest in the mobile app for your business, you need to make sure that it renders an unmatched user experience. After all, the very purpose of making this investment is to connect with the users and engage them with compelling experiences. When it comes to UX, the design of the app’s interface is the key because it actually determines the way the user interacts with it.
Therefore, it becomes critical to evaluate the design understanding of the mobile app development company that you plan to engage in developing the solution. At the same time, being aware of the common issues and mistakes also makes a difference. Let us list some common design mistakes that can have a detrimental impact on the app’s UI and UX.
1. Not optimizing the UX flow
User Interface does not work in singularity but is closely associated with the user experience. When you start wireframing the initial app design, weave in the user experience to ensure that the flow is intuitive enough for a layman to understand. Even the most aesthetic design will be useless unless you concentrate on optimizing the UX flow to create the required logic or navigation within an app.
2. Cluttered interface with randomly placed elements
The first impression that users get on landing on the app’s home screen determines whether they will stay or leave. Having a cluttered interface with too many elements placed haphazardly is the worst thing. Ideate a design with only the essential elements and avoid all others. Make sure that the navigation is uncluttered with the requisite elements placed naturally and intuitively.
3. Too many features that overwhelm the users
Just like excessive elements can disturb the UX, too many features overwhelm them as well. You may expect to go overboard with superlative features to increase the retention rate, but something opposite may happen eventually. Instead of focusing on adding new ones to the app, developers should work on improving the existing one. This is something that you should clarify when you hire mobile app developer for your project.
4. Not ensuring optimal sizing for the touch elements
The biggest hindrance that stands in the way of amazing app experiences is the small screen sizes of mobile devices. Users are dependent on touch buttons as navigational elements. Not paying attention to the size of these buttons is another mistake that should be absolutely avoided. Inappropriate sizing means that the user will not be able to perform the desired function and even may get frustrated enough to abandon the app eventually.
5. The icons lack connectivity and intuitiveness
App icons play a critical role in crafting the UX because they make the functionalities easy to understand for the users. Icons that lack connectivity and intuitiveness defeat the very purpose for which they have been used in the app. Choosing an icon that is symbolic of the functionality or action and conveys its meaning to the users is the right design approach that you should follow.
6. Signup screen has an unappealing interface
While the design of the home screen matters a lot, so does that of the signup screen. Besides ensuring that it is visually enhanced, you should also make it simple to understand and use. The chances of the user returning without signing up increase when they feel that it requires a lot of work.
7. Minimal usage of blank spaces
Another common mistake that can make your app’s UI below par is the minimal usage of blank spaces therein. The fear of the void, as designers usually denote this concept, can be detrimental as it makes interfaces tougher to use. Too many elements and content cramped in little space reduces the usability of the app and has a negative impact on the user’s attention span as well.
8. Not paying attention to the app’s context
Though the end goals really matter, they become irrelevant if you fail to pay attention to the app’s context. Primarily, you need to understand that your audience will be diverse in terms of demographics, preferences, and expectations. It is really important to have an in-depth understanding of these parameters to ensure that the app is contextual. For instance, whether an app needs to fulfill immediate needs or is meant for users who would want to access a lot of content, makes a difference to the UX design.
9. Going overboard with push notifications
Push notifications are perhaps the trickiest part of app UX because you cannot be sure about the right number. Too few of them puts you at the risk of being forgotten while too many can irritate the users and compel them to abandon the app. You should avoid going overboard with the frequency of app notifications and be careful about their content as well. Focus on making them useful instead of bombarding the users with irrelevant content randomly.
10. Asking for too many in-app permissions
Though in-app permissions are invaluable tools, asking too many of them can make the users suspicious that your app is after their vital personal information. If you do ask for such permissions, you need to justify the same to win the users’ trust. Make these a part of your app’s design and you will be able to promote app retention.
The best way to approach your project is to avail professional mobile app design services as a seasoned team will ensure that these mistakes are not committed. With their expertise and experience, they can build flawless mobility solutions for your business. At Mobibiz, we are a reliable app design and development partner that caters top-notch mobile applications for diverse business requirements. We understand your business and its target audience to create apps that excel in UI and UX. Connect with us and we will bring the best solution for giving your business the mobility advantage.