The growing use of mobile as a selling channel has changed the business scenario completely. As the number of customers shopping via smartphones is on a rise, businesses cannot imagine surviving and sustaining unless they have a mobile presence. And if you think that mobile apps are solely meant for big brands, you absolutely wrong. The truth is that even small and mid-sized businesses need to jump into the mobile bandwagon else they will be unable to capitalize on the mobility trend. The implementation of mobile strategy has some unprecedented benefits for your business. Let us explore the reasons that make mobile app development a business imperative, irrespective of the size and type of enterprise that you are running.
Enhanced Visibility and Better Positioning
Statistics indicate that a majority of users spend a considerable period of time on their smartphone devices. As smart app having a smart app is the best way to enhance the visibility of your business and strengthen its positioning as well. In addition to this, apps are always visible to the users in the form of icons that are located right on the device screen. This gives you the benefit of being noticed and remembered by the user while he is using the device and even while he is not.
Improves Engagement for the Customers
Whether you are selling fashion products, cab services, or flowers, you need to connect with your customers, engage them, and entice them to complete the sale. A mobile app is a great alternative to do so as it enables them to connect with you with only a few clicks, even when they are on the go. Moreover, you can leverage the device features such as camera and microphone to create better shopping experiences with attributes such as voice searches and image-based searches.
Mobile Geo-Targeting for Better Sales and Marketing
Another reason that businesses need to have mobile apps is that they facilitate location-based geo-targeting to boost sales and marketing. Combined with the innovative beacon technology, shopping apps can be used to target key users with personalized location-specific messages via push notifications. With this feature, businesses can capture micro-moments and drive impulsive purchases from the customers.
Support for Personalized User Targeting
Mobile apps have the capability to empower your business with personalized targeting feature. They give the user an impression that they are at the center of everything and all that the seller wants to do is to connect with them on a personal level. This gives gratification to the prospective buyer as well as promotes their identification with the brand. Similarly, the inclusion of AI-powered chatbots in business apps add the advantage of conversational commerce and stronger customer support for the business. Overall, apps offer more humanized services and improve the chances of conversion to a considerable extent.
Brand Building and Recognition
A mobile app can act as a powerful branding tool as well as it gives you a tangible persona across the app stores. Users who explore iPhone or Android apps for different products or services are likely to come across your brand on the app store. This gives you an opportunity to introduce your brand as well as build recognition for it. No wonder, businesses invest so much effort in coming up with an app logo that is visually appealing and replicates their brand as well.
Improves Customer Loyalty
Besides serving as a branding tool, business apps also play a key role in improving customer loyalty. While conventional measures like billboards, banners, email marketing, Facebook ads, flyers, and newspaper commercials cost a lot, mobile apps give you an easier way to connect with the customers and always be with them. In fact, they are the best way to reach and connect with them with just a click of the finger. Moreover, the personalization features are effective for making customers happier and driving loyalty towards the brand.
Gives you Competitive Advantage
The rule of thumb in the business landscape is to keep pace with your competitors. It is all the more vital in the digital domain as you need to beat thousands of others selling similar or services on the internet. Not having a mobile presence can leave you far behind and have you lose your grip over the market. Therefore, it is essential that you have a mobile app of your own to gain a competitive advantage in the market.
Seeing these factors, the investment in a smart app for your business is fully justified. Even if you are running a startup or a small concern, this is one expense that you should not cringe at if you wish to sustain and grow. And if you are still contemplating on the timing, now is the time to do it. The best approach is to partner with a reliable mobile app development company that has good expertise and experience in creating apps for your business domain. Mobibiz is a leading application development company that caters a wide range of mobile apps for diverse industries and businesses with different requirements. Rather than following a one-size-fits-all approach, we create custom solutions that are based on the client’s needs. Share your requirements with us and we will create an app to match!