Having a mobile presence has become essential for taking an e-commerce business on the success route. The reason is that it exposes the business to the huge base of potential shoppers using smartphones. Native applications and mobile websites were traditionally used to establish a mobile presence for a business. But both have their shares of cons. A native application is designed for a specific platform and would run only on that. On the other hand, a responsive website needs constant connectivity and cannot be distributed through the app store. Hybrid app development comes up as a solution to overcome the cons associated with both the options.
All About Hybrid Mobile Applications
Hybrid applications, as the name suggests, are the mobile applications which are able to run on different platforms such as iOS, Android, Windows, etc. Unlike the native ones, these are not confined to a single operating system. Also, they differ with respect to the technology as these are built using CSS, HTML, and JavaScript. However, they combine the best features of native and web apps. In fact, these are web apps wrapped in native web view and displayed in the native browser of the smartphone. On the other hand, they can be installed from Google Play Store or App Store just like native apps.
Benefits Of Investing In Hybrid Applications
The benefits of opting for hybrid mobile application development are extensive as they employ the latest technologies. Here are some good reasons to invest in these apps:
- They fetch a greater ROI, with reduced development time and cost as single app works on different platforms
- A hybrid application offers an enhanced user experience irrespective of the device being used
- It can be put on the app stores, giving it a better visibility across search results
- It has the capability to access the device features such as GPS, camera, file system, and more, to deliver a consistent UX
- Like native apps, these have the feature of offline functionality as they can use device API for storing data online
Hybrid apps are full of potential when it comes to propelling the business growth. They have extensive scope in terms of usability too, as you can invest in an enterprise mobility solution or a wearable application based on this innovative technology. If you are looking to invest in a hybrid app solution for your business, we are domain experts who can be trusted for the same.
