Increase your Online Sales through Mobile Commerce

mobile-commerce

The retail landscape has been getting wider with the infiltration of technology. Today, the retailers have a complete insight of the businesses online and the influential role of mobile application development. Moreover, to spice on the scenario, the recent demonetization step took by the Indian government also has intensified the need for mobile apps for a petty purchase too where an acceptance of minimum Rs.20 will also be considered.

The government’s decision on demonetization is leading to a cashless economy in India. Several countries are already cashless and many are on the path. This has led to faster development of mobile apps to gain a successful entry in the market.

For an effective Mobile Commerce application development, the businesses must have modern day features like QR codes, check-ins, coupons, location-based services, Near Field Communication (NFC) technology, review and rating, and, other case-specific requirements.

To attract the customers through Mobile Commerce application, the homepage must be streamlined with an exquisite design as it creates the first impression. When a shopper downloads an application, it should be appealing, simple and user-friendly to use. It may also have quick links to the product catalog, share the product through social media platforms to make the product go viral; log in as a customer or the guest with minimal formalities; ‘add to cart’ button for instant shopping; easy and secure payment gateway; simple checkout procedure; drop down menus; edit options on shopping cart; swipe slideshows; and, etc.

Furthermore, the integration of social networking brings interactivity with the existing and prospective customers. A promising engagement with the users brings new opportunities for the business and dedicated customer services. The social networking apps are feature-rich like user-profile, data, chat, notifications, sharing of locations or links, forums, and, so forth which may bring business benefits practically.

Every business, either small or the larger one, i.e., irrespective of its sizes depend on social networking application today to enter the global market with less or no efforts by being getting viral with the product or the services and lure an incredible amount of sales overnight.

Mobibiz, a well-renowned Mobile Application Development company is proficient in delivering the custom Mobile commerce solutions across various business segments to its regional and global clients. If you are interested in developing Mobile commerce application for your businesses on native platforms like iOS, Android, or the Windows; cross-platform like Ionic, Titanium, Apache, React native, and, etc., our mobile app developer experts are there to help you in the venture by giving the competitive edge for the developed apps including virtual reality or the augmented reality in order to mix the reality with fantasy for your prospective and existing customers.

FAQs

Q. What is mobile commerce (m-commerce)?

Ans. Mobile commerce, or m-commerce, refers to the buying and selling of goods and services through mobile devices such as smartphones and tablets. It enables users to make purchases, conduct financial transactions, and access online services directly from their mobile devices.

Q. How does mobile commerce differ from e-commerce?

Ans. While e-commerce refers to online transactions conducted through desktop or laptop computers, mobile commerce specifically involves transactions carried out on mobile devices. M-commerce offers the convenience of anytime, anywhere shopping and often involves the use of mobile apps or mobile-optimized websites.

Q. What are the benefits of mobile commerce for businesses?

Ans. Mobile commerce offers several benefits for businesses, including:

    • Increased reach: Mobile devices have become ubiquitous, allowing businesses to reach a wider audience.
    • Enhanced user experience: Mobile apps and responsive websites provide a seamless and user-friendly shopping experience.
    • Improved engagement: Push notifications and personalized offers help businesses engage with customers more effectively.
    • Faster transactions: Mobile payments enable quick and convenient checkout processes, reducing cart abandonment rates.

Q. What are the popular mobile commerce platforms?

Ans. Some popular mobile commerce platforms include:

    • Mobile apps: Custom-built or third-party apps that allow users to shop directly from their smartphones.
    • Mobile-optimized websites: Websites optimized for mobile devices, offering a responsive design and streamlined shopping experience.
    • Social media platforms: Social media apps with built-in shopping features, such as Instagram Shopping and Facebook Marketplace.

Q. What are the security measures in place for mobile commerce transactions?

Ans. Security is a top priority in mobile commerce transactions, and several measures are in place to protect user data and financial information. These include:

    • Encryption: Secure encryption protocols ensure that sensitive data is transmitted securely between the user’s device and the server.
    • Authentication: Two-factor authentication and biometric authentication methods add an extra layer of security to mobile transactions.
    • Secure payment gateways: Trusted payment gateways and digital wallets safeguard payment information during transactions.
    • Regular updates: Regular software updates and security patches help protect against emerging threats and vulnerabilities.

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