When we think of starting a business these days, the immediate perception in the mind of any businessman is to possess a mobile application. Of course, everyone wants a high return on investment and an appreciable number of customers across the globe. And the best-recommended way as per today’s trend is mobile application development owing to its exponential growth in usage.
It’s good that you have a concept of building mobile apps for your business. And, what next?
You already know and believe that the mobile app would do wonders for the business and have a plan to monetize from it. Well, the next question is to decide on which mobile platform the business apps should be built? If you have a budget in surplus, I believe you will never be in a fix and simply allow your business to have mobile apps on major platforms like Android, iOS, and, whatsoever. But, when you have a budget constraint, it is mandatory to make a wise plan during initial investment that could be relaxed as the day passes.
Moreover, when the app is built for one platform first, it gives a better solution as you get feedbacks and testing which helps to improvise the version while building for the other one.
Let us explore certain factors to make an informed decision in choosing a mobile platform.
As a first factor, Know your target users!
Before you decide the platform, just step out of your chamber and make a vote of the mobiles used by your employees. Though this may throw light on a general idea about the mobile market, you may be deceived of the choice. Because your board members or the employees are not your target audience. They may reflect the target audience totally or may set as an example for an entirely different group of people.
One of the feasible and recommended ways to know the target audience is to check the web analytic reports or survey the target demography. A scrutiny over the report will give you a more clarity of device users by which your website is browsed. It is a data-driven call to decide a platform as your priority.
If, your target audience happens to be equally split between Android and iOS, then? What will you do? There is nothing to panic!!
Try to explore the practical factors in order to prioritize the platform. Consider some of the things like cost of the design, development, accessible mobile app developers, regulations, and rules that make an impact on the launch of the mobile app, UX of the platforms, and, so forth. It is always recommended to have an informed decision rather than hitting the market blindly.
Move on!! Consider the features your business needs
At times, it may be a case that the needed features may not be available on one platform. Obviously, you can drop the one that does not support and hang on to the other.
Still in a fix? Go for Cross-Platform Mobile Applications
The first impressions and feedbacks cost a lot. Launching on both the platforms demands time for popularity. If you are thinking to build an enterprise software, an app for the employees owning a different set of mobile devices, or gain the attention of various users at a single stroke such that you don’t miss out the user base, then cross-platform mobile application development is a good choice.
Now, it’s time to take decision
After all, it is your business and there is no verbatim for any of the mobile platforms. The most important factor is to give the native experience for the users irrespective of the platform. The users are the count if you want to take advantage of any of the platforms. It is followed by marketing through App store optimization.
We, the mobile app developers at Mobi biz have worked with several start-ups and built Android and iOS apps successfully. Some of our clients started with one platform initially and then proceeded with the other one. It may take a few minutes to go viral, but indeed take its time to remain consistent in the earned success. A true success in business is determined by its consistency to remain so.